Social media and WWW architecture

My browsing today brought me to a very interesting presentation, about 30 minutes, by Douglas Rushkoff as closing remarks to a 2 or 3 day conference on using social media to promote brand marketing. This corporatized marketing focus apparently ticked him off. I discovered it on the Dreamflesh blog (http://dreamflesh.com/blog/) where it is introduced with this comment:

Douglas Rushkoff spontaneously lent me some money ages ago to fund my weird publishing ventures. When I could pay him back, he refused the offer.

So of course I have a background rosy feeling about the guy. But, while I found his recent books Life Inc. and Program or Be Programmed to be well-written, sound advice, none of it comes close to this closing keynote talk he gave at a social media conference. He says:

I got really tired of listening to brand managers talk about their “Twitter strategies,” and by the time my closing keynote came around, it felt like I had watched the corporatization [of] the net recapitulated over the course of the afternoon.

Please watch this if you’ve not come across Douglas’ recent ideas.